Discover → Diagnose → Build → Launch → Optimize → Scale
Six stages, applied in order, every time — because skipping one is usually where marketing budget gets wasted.
Discover
Before any recommendation, we learn how the business actually makes money: the sales cycle, the margin structure, what a qualified customer looks like, and what's already been tried.
- Stakeholder interviews
- Business & margin review
- Existing channel inventory
Diagnose
We audit the full acquisition path — channels, messaging, conversion points, and reporting — to find where the business is losing more opportunity than it realizes.
- Channel and funnel audit
- Competitive position review
- A prioritized list of constraints
Build
Strategy becomes execution: campaign structures, creative, landing experiences, and the tracking needed to know whether any of it is working.
- Campaign & content production
- Tracking and attribution setup
- Launch sequencing across channels
Launch
Channels launch in a deliberate order rather than all at once, so early signal is clean enough to act on instead of buried in simultaneous variables.
- Phased channel rollout
- QA on tracking before spend
- Early-signal check-ins
Optimize
Every program produces both signal and noise. We separate the two before drawing conclusions, and report the results that don't flatter us as plainly as the ones that do.
- Plain-language performance reporting
- Attribution reconciled across channels
- A clear read on what worked
Scale
Scaling a channel changes its economics. We increase investment in stages, watching efficiency at each step rather than assuming it holds.
- Staged budget increases
- Expansion into adjacent channels
- A standing cadence for re-testing assumptions
This framework isn't theoretical
Every case study on this site was run through these same six stages.
View Case Studies