Real engagements, described plainly.
Five engagements across technology, retail, professional services, healthcare, and fintech — each with its own challenge, approach, and measured result.
Building a demand generation engine from scratch
Strong product-market fit, but pipeline from marketing was inconsistent quarter to quarter, and sales couldn't rely on it for planning.
Coordinating cross-channel campaigns for peak season
Paid social, search, and email ran as separate efforts each peak season, often competing for the same customer with different offers and messaging.
Building category authority beyond referrals
Deep subject-matter expertise, but almost all new business came through referrals — the firm was nearly invisible in search for the problems it actually solved.
Growing local visibility within policy limits
Needed more local visibility across a dozen locations without running into the advertising policy restrictions common to healthcare-related categories.
Rebuilding a signup funnel that was leaking users
Paid campaigns were bringing qualified traffic, but the signup funnel had a steep drop-off between landing page and completed account creation.