Selected Engagements

How we've approached real client challenges

Each summary below reflects an anonymized engagement pattern we work with regularly. Figures are not published here; we're glad to discuss relevant results directly during a conversation.

Technology

Building a demand generation engine for a growing software company

Challenge: A B2B software company had strong product-market fit but an inconsistent flow of qualified pipeline from marketing.
Strategy: LEAP mapped the existing funnel, identified where prospects were dropping off, and rebuilt the paid and organic acquisition mix around the stages with the greatest opportunity.
Solution: A combined search, content, and retargeting program was launched with shared attribution reporting across channels.
Outcome summary: The client gained a repeatable, measurable acquisition process and a shared reporting view across marketing and sales.

Digital Advertising
Search Marketing
Analytics

Retail

Coordinating cross-channel campaigns for a seasonal retail brand

Challenge: A retail brand needed a coordinated plan across paid social, search, and email for its peak selling season.
Strategy: LEAP built a unified campaign calendar and creative framework so every channel reinforced the same message and offer windows.
Solution: Channel-specific creative was produced from a shared strategy, with budget shifted between channels weekly based on performance.
Outcome summary: The client entered its peak season with a single coordinated plan instead of channel-by-channel guesswork.

Social Media
Digital Advertising
Content Marketing

Professional Services

Establishing category authority for a professional services firm

Challenge: A consulting firm had deep expertise but limited visibility outside of referrals.
Strategy: LEAP developed a content and search strategy focused on the specific problems the firm's clients were already searching to solve.
Solution: A content publishing cadence was paired with technical SEO work and a redesigned service page structure.
Outcome summary: The firm built a library of owned content assets and a clearer digital presence to support its referral pipeline.

Content Marketing
Search Marketing
Brand Strategy

Healthcare

Growing local visibility for a healthcare provider within policy limits

Challenge: A multi-location healthcare provider needed more local visibility without running into advertising policy restrictions common to the category.
Strategy: LEAP built a compliance-first creative review process alongside a local SEO and organic content plan.
Solution: Location pages, structured data, and a review-generation process were combined with tightly scoped, policy-compliant paid campaigns.
Outcome summary: The provider improved local search presence across all locations while staying within platform and regulatory guidelines.

Search Marketing
Brand Strategy
Analytics

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