Growing local visibility within policy limits
A multi-location healthcare provider
Challenge
Needed more local visibility across a dozen locations without running into the advertising policy restrictions common to healthcare-related categories.
Objective
Improve local search presence at every location while staying inside platform and regulatory guidelines.
Strategy
A compliance-first creative review process paired with a location-by-location local SEO and organic content plan, so growth didn't depend on paid campaigns that could be restricted or paused.
Channels
Campaign Journey
Compliance & audit
Reviewed every location's listing, site page, and existing ad copy against platform healthcare-advertising policy.
Location pages rebuilt
Standardized, locally-optimized pages built for all 12 locations, with structured data added.
Review generation
A structured, compliant process for requesting patient reviews rolled out across locations.
Scoped paid search
Tightly scoped, policy-compliant search campaigns launched only after the organic base was in place.
