Retail
Coordinating cross-channel campaigns for peak season
A seasonal retail brand
3.4x
Return on ad spend
-19%
Cost per acquisition vs. prior season
+41%
Revenue vs. prior peak season
Challenge
Paid social, search, and email ran as separate efforts each peak season, often competing for the same customer with different offers and messaging.
Objective
Enter peak season with one coordinated plan instead of channel-by-channel improvisation.
Strategy
A single campaign calendar and creative framework meant every channel reinforced the same message and offer windows, with budget able to move between channels weekly based on performance.
Channels
Paid socialSearch advertisingEmailProduct feed / shopping ads
Execution & Results
8-week campaign window, planning started 6 weeks prior
- Built a shared offer calendar across social, search, and email six weeks before launch
- Produced channel-specific creative from one central strategy and asset library
- Shifted budget between channels weekly based on real-time efficiency data
3.4x
Return on ad spend
-19%
Cost per acquisition vs. prior season
+41%
Revenue vs. prior peak season
“We finally had one plan instead of three teams pulling in different directions during our busiest weeks.”
— Marketing Director, Solstice Retail Group
